Chad Jernberg

Chad Jernberg is Vice President of Customer Experience at Holman Automotive, one of the nation's largest privately held dealership groups. He leads enterprise-wide efforts to modernize sales and service experiences, aligning digital innovation with human-centered design to drive loyalty, growth, and competitive differentiation. Drawing on a deep background in hospitality and digital engagement, Chad brings a customer-first lens to the automotive industry. He partners closely with dealership leaders nationwide to translate customer insights into scalable, actionable improvements — strengthening employee engagement, elevating the guest experience, and accelerating sustainable business results.