Become a Sponsor

Position Your Brand at the Center of Automotive Innovation

For more than 22 years, CXAUTO has been the premier gathering place for automotive executives, customer experience leaders, OEM decision makers, dealer groups, technology innovators, finance organizations, and industry influencers focused on one critical objective: creating better customer experiences throughout the automotive journey.

As a sponsor of CXAUTO2026, your organization will have a unique opportunity to showcase its expertise, build meaningful relationships, and engage directly with the executives responsible for customer experience, retention, marketing, digital transformation, fixed operations, and business growth.

This is more than sponsorship. This is an opportunity to become part of the conversations shaping the future of automotive retail.

Why Sponsor CXAUTO2026?

The automotive industry is changing faster than ever

AI, connected vehicles, rising customer expectations, and digital retailing are reshaping every touchpoint in the automotive journey. Customer retention, once a KPI, is now a boardroom priority.

CXAUTO2026 convenes the decision makers evaluating the technologies, partnerships, products, and services that will define the next era of automotive retail.

Reach Key Decision Makers Including:
  • OEM Executives
  • Dealer Principals
  • General Managers
  • Fixed Operations Leaders
  • Customer Experience Executives
  • Marketing Leaders
  • Digital Retailing Professionals
  • Technology Innovators
  • Finance and Lending Executives
  • Data and Analytics Leaders
  • Customer Retention Specialists

These are the individuals responsible for evaluating new technologies, partnerships, products, and services that impact the customer journey.

Why CXAUTO Is Different

Many automotive events focus on products.
CXAUTO focuses on people.

For more than two decades, we've built our reputation on quality engagement — real conversations between executives who move the industry — not card-collecting or booth traffic. Sponsors join a community, not just an audience.

Beyond the Event

Amplify Your Brand Beyond the Event

CXAUTO2026 sponsorship extends across a full campaign — before, during, and after the summit.

  • Event website visibility
  • Social media promotion
  • Email marketing campaigns
  • Speaker and thought leadership opportunities
  • Event signage and branding
  • Executive networking opportunities
  • Automotive industry media exposure
  • Pre-event and post-event marketing initiatives
The Department at Hudson's venue atrium interior
Venue
The Department at Hudson's
Detroit, Michigan
Partner Event Of
Automotive News Congress
Detroit · September 28–30, 2026

CXAUTO2026 kicks off Automotive News Congress Week — the industry's most important gathering of automotive executives. Sponsors reach these leaders on Day One, when the agenda is fresh and the conversations begin.

Automotive News
Thought Leadership

Build Credibility Through Thought Leadership

They are looking for expertise.
Insight.
Innovation.
Vision.

Sponsor speaking opportunities let your leaders shape the conversation — and be remembered for it.

Business Impact

Generate High-Quality Business Opportunities

Sponsorship at CXAUTO2026 is engineered to produce measurable outcomes — not just visibility.

  • Generate qualified leads
  • Build strategic partnerships
  • Increase brand recognition
  • Establish industry credibility
  • Accelerate sales opportunities
  • Strengthen existing relationships
  • Expand your automotive market presence
Downtown Detroit skyline at night
Host City
Detroit, Michigan

Join the Companies Helping Shape the Future of Automotive Customer Experience

Talk with our team about sponsorship packages, speaking slots, and brand activation opportunities at CXAUTO2026.

Request Sponsorship Information