22nd Annual
CXAUTO2026

The Customer Experience Leadership Summit

September 28, 2026
The Department at Hudson's, Detroit, Michigan

Join automotive retail, OEM, technology and customer experience leaders for a day of insights, networking and innovation before the Automotive News Congress begins.

Executive Insights

Hear from leaders shaping automotive retail and customer experience.

Peer Networking

Connect with OEMs, dealers, vendors and innovators across the industry.

Congress Week Access

Start your Automotive News Congress experience a day early.

More Than a Conference

A More Exclusive Environment for Meaningful Connections

CXAUTO2026 is intentionally designed as a focused, executive-level gathering—not a crowded convention. The intimate setting brings automotive leaders, innovators and decision-makers together in an environment where conversations happen naturally, ideas are exchanged openly and valuable relationships can be built.

Reserve Your Place

Curated Attendance

Connect with a carefully selected audience of automotive executives, dealers and industry innovators.

Direct Access to Leaders

Engage with speakers and decision-makers beyond the stage through meaningful, one-on-one conversations.

Conversations That Continue

A focused setting creates room for deeper discussions, new partnerships and relationships that extend beyond the event.

Speakers

Voices shaping the future of automotive CX

Agenda

A preview of the day

A snapshot of the sessions, keynotes and conversations shaping CXAUTO2026 in Detroit.

  • Welcome
    8:00 – 8:10 AM
    Welcome from Thought Leadership Summits
  • Welcome
    8:10 – 8:15 AM
    Welcome from the Chair
  • Opening Keynote
    8:15 – 9:00 AM
    The Future of the Customer Journey — How Technology Is Reshaping Automotive Retail, Loyalty, and Lifetime Value
  • Fireside Chat
    9:30 – 10:00 AM
    Reinventing F&I — How Technology, Training, and Lender Partnerships Are Transforming the Customer Experience
  • Featured Presentation
    10:30 – 11:00 AM
    Empowering People with AI — How Better Employee Experiences Create Better Customer Experiences
  • Featured Presentation
    11:00 – 11:30 AM
    The AI Advantage — How Generative AI Is Transforming Customer Engagement, Marketing Performance, and Dealer Growth
One Destination · Two Industry Events

Three days of automotive thought leadership

Attend CXAUTO2026 and stay for the Automotive News Congress to gain three days of industry-leading insights, networking and thought leadership.

CXAUTO2026
September 28, 2026 · Detroit
Day 1
Automotive News Congress
September 28–30, 2026 · Detroit
Three Days
Aerial view of downtown Detroit at night
Host City
Detroit, Michigan
The Department at Hudson's
Moderators

Guiding the conversation