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Comcast Advertising

Multiscreen TV & Addressable Targeting

Featured Media & Audience Partner
Comcast Advertising

Reach the Right Car Buyers Across Every Screen

Comcast Advertising combines the power of premium TV and streaming with deterministic data and precise automotive audience targeting—helping dealerships connect with buyers, build awareness and turn intent into action.

Automotive commercial playing across TV, tablet and smartphone
Live · Premium TV
Streaming
Mobile

Audience Targeting

Reach high-value automotive households

TV + Streaming

Connect with buyers across every screen

Premium Inventory

Show up in trusted, high-quality content

Measurement

Connect media exposure to real outcomes

Automotive Advertising Built for Outcomes

Turn Multiscreen Attention Into Dealership Action

Today's car buyers move between traditional TV, streaming and digital screens throughout their journey. Comcast Advertising helps dealerships reach those audiences with precision, maintain visibility across the funnel and understand how media contributes to meaningful business results.

Stage 1

Awareness

Introduce your dealership and inventory

Stage 2

Consideration

Stay visible as buyers compare vehicles

Stage 3

Intent

Reach in-market automotive households

Stage 4

Action

Connect media exposure to dealer outcomes

Family watching a premium automotive commercial on television with a streaming tablet nearby
Outcomes+

TV Advertising That Proves Its Value

Outcomes+ combines AI-powered audience discovery, multiscreen activation and full-funnel measurement to help advertisers target smarter and connect TV and streaming exposure to real-world results.

  • Target smarter
  • Reach across every screen
  • Prove what worked
Explore Outcomes+
100M
Estimated adults potentially reached
30M
Comcast households providing data insights
80+
Auto-specific audience segments

† Reach and audience figures are based on information published by Comcast Advertising. Availability and potential reach may vary by market.

Reach Buyers at Every Stage

New vehicle intendersUsed vehicle intendersLease intendersVehicle brand interestAuto ownership by brandAuto ownership by type

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