Jason Parsons

In his role at Urban Science, Jason leads the delivery of solutions that leverage best-in-class data, analytics, and technology to drive measurable dealership performance improvement. He specializes in data analytics and brings over 18 years of automotive experience advising dealers on sales, inventory, financial, and lead management strategy. Leveraging exclusive industry data, Urban Science provides insights that dealers cannot access through their own CRM or DMS systems. As a trusted expert in interpreting and applying this data, Jason partners with dealerships to uncover performance gaps and develop practical, results-driven strategies that help them reach the next level of growth.