Mike Spadafore

Mike Spadafore is an AI, marketing analytics, and product strategy/development leader with over two decades of experience driving innovation and business transformation through advanced technology and analytics solutions. Currently serving as the Director, Marketing Analytics at Ford Motor Company, Mike leads a team of one hundred product managers, data scientists, data engineers, and software engineers focused on providing marketing insight and optimization solutions via advanced analytics, AI/ML, and Gen AI. His previous roles at Ford include Customer 360 Strategy Manager, E-Commerce Analytics Manager, Quality Analytics Manager, and Marketing Product Innovation Manager where he delivered Ford's first journey based next best action marketing platform. Mike is a frequent speaker on advanced analytics and Gen AI topics including JD Power Automotive Marketing Roundtable, Auto CX Analytics & AI Summit, PegaWorld Summit, Predictive Analytics World, and others. Mike is also a founding member of the Google Marketing AI Industry Council. Mike earned a BS from the University of Michigan studying Cognitive Psychology/Artificial Intelligence and an MBA from the Kellogg School of Management.